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Saturday, July 5, 2025
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CNPF renews deal with Vita Coco for P14b

Century Pacific Food Inc. (CNPF) reported Monday it renewed its long-term agreement with American beverage company The Vita Coco Company Inc. in a deal worth approximately P14 billion spanning five years.

The renewed contract will begin in January 2026 and will help support 4,500 manufacturing jobs in General Santos, Mindanao, CNPF said in a disclosure to the stock exchange.

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The two companies also committed to continue working together on sustainability, health and safety, environmental performance and ethics.

“We value our long-standing relationship with Vita Coco — a win-win partnership that has grown meaningfully over the past decade. We are pleased to extend our collaboration and look forward to scaling our collective impact across both our businesses, our consumers and the communities we serve,” said Noel Tempongko Jr., vice president and general manager of CNPF’s OEM coconut business.

In 2024, the companies signed an additional agreement to cover 90 million liters over five years.

This led to more investments by CNPF, including the acquisition of Coco Harvest Inc., and the creation of 1,500 jobs in Misamis Occidental, Mindanao.

CNPF began its partnership with Vita Coco in 2012. The partnership has since grown, with CNPF becoming one of Vita Coco’s largest suppliers.

“We are pleased to continue our long-term partnership with Century Pacific. Our organizations share a common mission around quality, sustainability and community impact — and together, we look forward to driving innovation, fueling growth and creating lasting positive change,” said Jonathan Burth, chief operating officer of The Vita Coco Company.

Both companies have also worked to support coconut farmers in the Philippines, donating over 1 million coconut seedlings and helping more than 10,000 farmers.

CNPF’s past projects include planting 1 million coconut trees with GCash and HOPE in 2022 and launching a new seedling program through its brand Coco Mama.

Vita Coco has also pledged up to 10 million coconut trees by 2030 through its global program “Seedlings for Sustainability.”

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