Globe Telecom Inc. said over the weekend artificial intelligence (AI) is transforming its operations, accelerating the company’s pace.
The Ayala-led telco also said that AI is reshaping how their teams hire, plan, solve problems, and even connect with one another.
“Today we’re using AI to speed up automation,” Carl Cruz, Globe president and chief executive said.
“We’re also using it to elevate and improve the quality of decisions, and make our operations more responsive. Innovation only matters if it creates real impact,” he said.
The most measurable gains are coming from various areas in the organization. One of them is the Human Resources group, which has fully integrated AI into its recruitment process through the use of HireVue, an AI-powered platform that combines video interviews with skills assessments to help evaluate candidates more objectively and effectively.
Globe piloted its AI-powered video and coding assessments for digital, IT, and tech-focused groups at the start of the year. The successful pilot led to a full-scale rollout across all groups, including its portfolio companies.
The shift replaced manual pre-screening and cut the overall hiring cycle from weeks to just a few days. Processing qualitative data alone, which previously took three to five days, was cut down in half, enabling faster candidate turnaround and more confident decision-making from hiring teams.
Meanwhile, Globe’s Network Group is leveraging AI in streamlining internal processes to enhance service quality. Teams now use AI from coding and data forecasting to anomaly detection and repair diagnostics.
The company has also implemented AI-assisted power-saving solutions through the EdgeWise platform, optimizing energy consumption by temporarily shutting down low-traffic transceivers in its Radio Access Network—an initiative that supports both cost control and Globe’s broader sustainability goals.
Globe has already activated 235 new 5G sites as of the first quarter of 2025,, supporting over 9.5 million devices nationwide. AI is central to this scale, providing live operational dashboards, build prioritization, and predictive maintenance across network assets.
Globe said that in the area of Marketing, AI is being used to accelerate content creation, simplify workflows, and improve internal knowledge sharing.
Teams rely on tools like Gemini and ChatGPT to draft memos, presentations, and reports, while design platforms like Canva Magic Studio help quickly produce high-impact visuals. Knowledge bases and technical guidelines are also being managed more efficiently using NotebookLM and custom-built AI search tools.
Beyond productivity, AI enables quicker, more inclusive storytelling—from employee communications to public campaigns—allowing the Marketing team to move at the speed of the business.
Across all these functions, Globe is applying AI to scale in order to serve its customers better and faster. Expanding the use of chatbots for service efficiency, adopting large language models for sentiment analysis, and enabling plain-language data queries through integrated platforms are more examples by which the company sees the value of AI that would redound to less operating costs and better customer experience.
“Our ambition is clear. We want Globe to be among the most admired companies in the country. We use technology with empathy, insight and purpose to better serve our customers,” Cruz said.
“This is how we will make Globe resilient, by enabling our people with better tools to build our business for the future,” he said.
