Food delivery platform foodpanda has rolled out a new promotional campaign aimed at younger consumers, using a gamified influencer strategy to unveil two major discount codes: PANDA100 and PANDA200.
A number of social media influencers in the Philippines recently received mystery packages without any branding or explanatory material. Dubbed the “Good-Deal Bag,” the packages contained puzzles, cookie-decorating tasks, and hidden codes, forming part of a four-level unboxing challenge. The final surprise revealed the discount vouchers, which offer savings on selected restaurants and retail partners.
The campaign is part of foodpanda’s broader “Tastes Like A Good Deal” initiative, designed to highlight the emotional appeal of securing value-for-money purchases.
“Filipinos love to hunt for vouchers, unlock discounts, and celebrate savings,” said Daniel Jaramillo, Managing Director of foodpanda Philippines. “These packages are a fun, sensory take on what it feels like to score a great deal—exciting, surprising, and satisfying.”
The PANDA100 code gives P100 off orders from partner restaurants including McDonald’s, Jollibee, Domino’s, Pizza Hut, Coco, Red Ribbon, and Greenwich. PANDA200 provides PHP 200 off selected products from Pandamart and retail outlets such as Robinsons Supermarket, South Star Drugstore, Shell Select, and 7-Eleven.
Alongside the influencer activation, the campaign features a television commercial that parodies romantic comedy tropes. In the ad, a woman’s fast-food meal transforms into a surreal, confetti-filled celebration after she receives a P100 discount via the foodpanda app. The video is available on YouTube.
The campaign underscores foodpanda’s continuing efforts to blend digital engagement with its core services: fast delivery of meals and groceries, paired with regular promotions aimed at value-conscious consumers.
The foodpanda app is available for download on iOS and Android.
