A recent market study titled “PhilLife Meter: Feeling the Insurance Pulse of Pinoy Gen Y and Z” revealed that 78 percent of young Filipinos prioritize family protection, while 77 percent rank emergency preparedness as the most important benefits when choosing insurance plans.
Conducted by the Philippines First Insurance Group (PFI Group) for PhilLife, the study captures the evolving priorities of young Filipinos when it comes to protection and planning. It also paints a clear picture of a new generation that’s intentional, family-first, and ready to take charge of their future when the solutions truly meet them where they are.
“Contrary to a qualitative study released a few years back, young Filipinos now prioritize their health and families over investment growth,” PhilLife market study lead researcher Dr. Fernando Paragas said.
“The changed priorities perhaps resulted from the effects of the pandemic. It’s no longer just about growing your money, but growing your peace of mind,” he said.
In response to the study’s findings, the PFI Group has launched an umbrella initiative for its four brands — PhilLife, PhilCare, PhilPlans, and PhilFirst. Called Smarter. Bolder. Fuller., the project marks the first time these industry-leading brands are coming together for a campaign aimed at young Filipinos.
