Unilab reminds the public that in a time when people juggle work, family, and daily responsibilities, showing we care remains one of the simplest yet most meaningful ways to connect.
At the launch of the pharmaceutical company’s partnership with Watsons, Alex Panlilio, Corporate Vice President and Head of Sales and Customer Development of Unilab, Inc., says the company’s new campaign began with a true story—a mother’s quiet, consistent care for her child.
It was this real-life account that inspired the 80th anniversary video, now the heart of the “Share the Alaga” campaign. “It was important for us to bring our Alagang Unilab promise to life in a meaningful way,” Panlilio said of the story that inspired a video that now anchors Unilab’s 80th anniversary message.
Instead of focusing on medical breakthroughs or product expansions, Unilab chose to highlight care in its most familiar form—present, personal, and often unspoken.
The campaign embraces moments that happen every day: a pharmacist patiently offering advice, a promo that eases the cost of essentials, or a brand ambassador treating each customer like more than just a transaction.
The partnership with Watsons, the country’s largest health and beauty retailer, brings this message directly to consumers. Through in-store activations, digital platforms, and community medical missions, the campaign weaves together Unilab’s values—Husay, Malasakit, and Bayanihan—in ways that meet people where they are. It’s a strategy built on continuity, not spectacle.
Unilab president and CEO Backy Baquiran emphasized that the company’s purpose remains rooted in service. “We mark 80 years of commitment to the Filipino people,” he said. “Our legacy is not just in medicine, but in our enduring promise to extend Alagang Unilab.”
For Baquiran, what matters most isn’t just what the company offers, but how it offers it—with competence, compassion, and collective action.
Watsons Philippines’ Director of Finance, Property Development, and Health Business, Joweeh Liao, shares the same sentiments.
“Through this continued steadfast partnership, we are able to deliver what matters most to our shoppers, quality health, trusted wellness products, an exemplary brand of service that goes beyond, whether instore or online, we’ve always shared one goal, to meet our customers health and wellness needs and offer them the ALAGA they most deserve.”
“The campaign is taking meaning of alaga to the next level, bringing look good, do good, and feel great, the ultimate manifestations of alaga to life.”
“As we open this campaign to the public and the media, our hope is that Share The Alaga becomes more than just a message—it becomes a movement, one that echoes the very reason Unilab exists: because caring is not just what we do, it’s who we are,” noted Melo Villaroman, corporate vice president and head of Sales & Customer Development at Unilab.
Over the coming weeks, the campaign rolls out initiatives including “All Out Alaga Day,” store-wide promos, raffle draws, and nationwide medical missions. But behind the events and promotions lies a deeper intent: to shift the conversation about health care away from product-focused messaging and back to human connection.
