With the clink of glasses and the scent of summer in the air, guests gathered by the poolside of Ascott Makati last week for what looked like another splashy fashion affair.
But beneath the sun-drenched party vibes and pastel dress codes was a quiet shift in how Filipino consumers think about style—one that leans less on trends and more on staying power.
Hosted by footwear concept store Res Toe Run, the “Soleful Sundowner Soirée” marked the launch of its Spring/Summer 2025 collection.
The curated lineup included everyday silhouettes from brands like Birkenstock, Reef, Allbirds, Tretorn, and Aetrex—names known less for flash and more for function.
“We’re not just about sandals or slides. We carry silhouettes meant for everyday use—and meant to last,” said Nadz Payumo, brand manager at Primer Group of Companies, which operates Res Toe Run.
“These aren’t throwaway shoes. They’re made for people who walk a lot, live in the city, and want value beyond the look.”
Payumo explained that, in a market often driven by fast fashion and short-term wear, the store offers options that reflect how people actually move through their lives.
Whether commuting, working, traveling, or running errands, comfort and function are becoming key priorities.
That practicality resonates with a growing number of young professionals and city dwellers who are rethinking what they put on their feet.
For many, it’s no longer about matching the latest fashion week photos. It’s about pieces that hold up, wear well, and still look good after a single season.
The event, held on May 21, brought this idea to life. Guests showed up in tropical-inspired outfits and wore their chosen footwear, each pair selected from the Res Toe Run store at One Ayala ahead of the event.
While cocktails and music filled the air, conversations centered around comfort, long-term use, and thoughtful design.
Ascott Makati general manager Cecille Teodoro also took the moment to spotlight the hotel’s role in offering lifestyle spaces that bring people together, not just to rest, but to reconnect.
“We want visitors to see how these spaces, like this poolside area, can host more than just travelers—they can host experiences,” she said.
As fashion continues to evolve, so do the needs of those who wear it. This summer, it’s clear that many are choosing to walk a little further in something that’s built to go the distance.
