You’ve been here before—blotting your face every few hours, checking the mirror to see if your lip tint has faded, or wondering if your makeup can outlast the sweltering Manila heat.
But this summer, local beauty brand GRWM wants to take that stress off your hands with a lineup designed to keep your look fresh and locked in, all day long.
Dubbed the #AllDayAllies, the new collection features two essentials: the Cushion Lip Tint, available in nine flattering shades, and the Ultra Matte Fixing Spray, a setting spray built for serious staying power.
You may be wondering if this is just another lip tint on the market—but GRWM’s Cushion Lip Tint sets itself apart. It delivers on its promise of a weightless feel while providing a soft, matte finish that lasts throughout the day, even through meals and long commutes. The formula leaves a natural-looking stain that wears evenly, provided your lips are properly prepped.
It leaves a natural stain that clings without clinging to dry patches, as long as your lips are prepped beforehand. There’s a noticeable minty tingle when you swipe it on, and you only need a layer or two to get full color.
Shade-wise, you’ve got something for every mood and undertone. Arctic Berry leans cool with its rose-mauve tone, while Salted Caramel offers a warm almond pink that suits most morena skin tones. If you’re after something bold but wearable, Blackforest delivers a rich rosewood hue that’s become a fast favorite. Other options include Pink Granite, Peach Blossom, Midnight Mauve, and more—each one carefully curated to flatter Filipina skin.
And at an exclusive debut price of P349 until May 4, it’s a good excuse to stock up on a few.
Then there’s the Ultra Matte Fixing Spray, which might just be the MVP of your summer kit. You won’t notice it’s there—but you will notice your makeup staying intact for 12 hours straight. No blotting. No retouching. No regrets.
With ingredients like niacinamide, centella asiatica, panthenol, and vegan ceramides, the spray doesn’t just hold your makeup—it nourishes your skin, too. The formula relies on what GRWM calls an “Ultra Matte Complex,” which forms a lightweight film over your skin, controls oil, and keeps hydration locked in.
Available at a special launch price of P549 until May 4, the spray is a smart buy—especially if you’re heading to a beach trip, music festival, or just trying to survive the daily grind without your makeup giving up on you.
