Chris Pino grew up surrounded by entrepreneurs, so it was only natural for her to build her own brand. Now, with the launch of Ensorcell Beauty at Greenhills Mall in San Juan, she is taking a new step in the beauty industry—this time as a sole proprietor.
Pino, 29, has been immersed in the world of beauty since she was a teenager. At 19, while studying political science, she took her first course in semi-permanent makeup under PhiAcademy London.
“I’ve always been into skincare and I love reading. Instead of studying law cases, I found myself drawn to skincare and makeup. I fell in love with the technical aspects of beauty,” she told Manila Standard Life during the grand opening of her shop on Tuesday, Jan. 28.
Her expertise has since expanded beyond procedures. She has worked as a beauty content creator and advisor to emerging beauty brands, building a social media presence that continues to influence consumers looking for product recommendations and skincare advice.
Despite her success in previous ventures, she sought a new challenge—establishing her own brand.
“Although having co-owners has been beneficial, I wanted to see what it would take to go solo and build something from the ground up,” she said.
Pino’s confidence grew in 2024 when she secured an exclusive distributorship for Highs Canada, a luxury personal care brand used in five-star hotels such as St. Regis and Ritz-Carlton.
“Sealing that agreement proved that my business acumen wasn’t just luck. I knew then I was ready to try something new on my own,” she said.
Ensorcell Beauty is the first and only studio in the Philippines to offer Highs Canada spa chairs, designed for comfort and functionality with built-in heating basins and charging sockets.
“I want customers to feel good, so aside from investing in the best products, I made sure the spa chairs offer maximum comfort,” Pino said.
The studio offers a range of services, from foot and hand spa treatments featuring Highs Canada coffee-based products to results-driven skincare treatments such as oxygen facials, lymphatic drainage massages, LED light therapy, HIFU, and radiofrequency treatments. Pino personally handles semi-permanent makeup procedures, including lip tattoos and dark lip color correction, which are often fully booked a month in advance.
“Nothing beats experience when it comes to semi-permanent makeup tattoos, and that’s why I’m the only technician in our studio offering these specialized services. I want to ensure that every client gets the same quality every single time,” she said.
For Pino, Ensorcell Beauty is about more than aesthetics—it’s about overall well-being.
“People are now focused on longevity, not just appearance. There’s a growing concern about health due to environmental factors, so we wanted to offer results-based services that prioritize skin health,” she said.
With this approach, she hopes to expand in the future.
“Health is wealth, and we aim to introduce more treatments that align with a holistic perspective on beauty. It’s not just about how you look but how you feel about yourself and your health,” she concluded.
Ensorcell Beauty is located on the fifth floor of Greenhills Mall in San Juan.
