The Tourism Promotions Board (TPB) Philippines and the Department of Tourism (DOT) will feature the country’s world-class tourism offerings at the ASEAN Tourism Forum (ATF) 2025, happening from Jan. 15 to 20 in Johor Bahru, Malaysia.
ATF provides a platform for ASEAN to promote itself as a unified tourism destination. This year’s theme, “Unity in Motion: Shaping ASEAN’s Tourism Tomorrow,” underscores the value of collaboration in enhancing tourism while celebrating the region’s diverse travel experiences, vibrant cultures and sustainable tourism efforts.
“We are excited to present the Philippines as a premier travel destination within ASEAN and on the global stage at ATF 2025. This forum is an excellent opportunity to strengthen regional partnerships and showcase the Philippines’ unique tourism offerings,” said TPB chief operating officer Maria Margarita Montemayor Nograles.
One of the highlights of ATF 2025 is the Travel Exchange (TRAVEX), a three-day trade event from Jan. 15-17 that fosters business-to-business meetings and promotes ASEAN tourism products and services.
Nograles will lead the Philippine delegation, which includes 17 private sector representatives from the country’s tourism industry.
