Marigold Philippines, a homegrown jewelry brand celebrated for its timeless designs, has emerged as a standout performer during TikTok Shop’s Paskong Panalo Sale.
Topping the Fashion Category, Marigold became the leading local seller in its segment, sealing its place as a key player in the social commerce space.
The brand recently surpassed 600,000 followers on TikTok, engaging audiences through regular live-selling sessions that highlight its handcrafted gold, diamond, and gemstone collections.
Combining traditional jewelry-making expertise with innovative digital retail strategies, Marigold has successfully brought local luxury to a broader market.
Marigold Jewelry has skillfully bridged the gap between traditional craftsmanship and modern retail.
Leveraging TikTok Shop’s interactive features such as live selling and dynamic content, the brand has expanded its reach and introduced its elegant pieces to new audiences.
“Our mission has always been to make fine jewelry accessible while showcasing the craftsmanship that defines our brand,” said Marigold Philippines CEO Madam Ayam.
“TikTok Shop has allowed us to amplify this mission, driving incredible growth through engaging live sessions and targeted campaigns. The platform empowers us to connect with customers in ways we never imagined, making our jewelry more relatable and attainable,” she emphasized.
