Filipino fashion designer Jot Losa marked his 15th anniversary in the industry with the debut of his latest collection, Pangako. The collection, which means “promise” in Filipino, draws inspiration from Losa’s childhood and pays tribute to his roots while embracing a contemporary vision.
Pangako pays homage to Losa’s upbringing, with elements from his grandmother’s home such as Sampaguita flowers and vintage heirlooms influencing the designs. Each piece in the collection blends intricate floral patterns and heirloom details, creating a unique connection to the past.
Featuring a mix of whites, earthy tones, denim blues, and greens, the collection evokes the natural beauty of Losa’s childhood surroundings. Sampaguita appliqués adorn key pieces, from sheer dresses to denim bell bottoms, while the combination of sheer fabrics and structured denim creates a balance between lightness and strength.
Losa’s signature feminine, romantic style evolves in Pangako, catering to modern women who appreciate elegance with a contemporary edge. The collection highlights the designer’s ability to merge timeless beauty with innovative design.
In retrospect, Losa discussed the challenges of designing for the Spring/Summer 2025 season, highlighting the need to balance his heritage with innovation. He credits collaboration with his creative team and industry peers for pushing the boundaries of the collection.
The anniversary show, held on December 6 in San Juan, featured 42 looks and celebrated Losa’s growth as a designer. It was a milestone for Losa, who had always dreamed of hosting his first solo show in his hometown.
Looking forward, Losa plans to expand his brand internationally, showcasing Filipino craftsmanship and creativity on the global stage. Pangako is not just a collection but a testament to Losa’s heritage and a glimpse into the future of his brand.
