If you’re a male who grew up in the 60s, most likely you have worn a guitar undershirt. Guitar Underwear was born in those years and it had sworn to provide its consumers top-of-the-line products and services at an economical price.
Juan Carlos Cuenca or simply Jake Cuenca is the newest ambassador of Guitar Underwear. He’s been a Star Magic artist for 10 years now. With a series of endorsements from different companies as a model, Cuenca never thought he would make his mark a serious dramatic actor. He found himself being cast in memorable roles that gradually sharpened his acting skills. Among these were his characters from his past soap operas Palos, Tayong Dalawa, Green Rose, Kung Ako’y Iiwan Mo and Kahit Puso’y Masugutan. He received lots of recognition in Passion de Amor as he did really well in acting. He got roles in the movies In The Name of Love, My Neighbor’s Wife, Tuhog, Lihis, Status: It’s Complicated and When The Love Is Gone.
All his hard work paid off when he won his very first award – Best Supporting Actor at the PMPC Star Awards for Movies – for his role in the political/romantic/drama movie, In The Name of Love in the year 2012.
Guitar Underwear and Jake Cuenca have a couple of things in common, but most notably quality. One last thing, they both dare to be great.
Cuenca joins other Guitar endorsers Gloc-9, Carlos Agassi, Ann B. Mateo, and Sachzna Laparan.
In its dire commitment to excellence, the brand worked its way and introduced De Hilo innovation in the Philippines in 1970. “De hilo” is a Spanish short term for “Hilo de Escocia” which literally means “finest cotton.” Seeing its potential, what’s first used as labels and tags for white shirts and sandos had become the prime material in producing comfortable and durable clothing.
From manufacturing undergarments, the company has grown into production of other wardrobe basics catering a larger market than ever. In its pursuit to slice through demographics, the brand is converged at injecting new and vibrant ideas in its product lines, being utterly keen in responding to latest trends in general favorites, fashion and style.
For over 50 years now, Guitar has been providing consumers its quality products through merchandising and being present at about a hundred retail spaces in the country.
High quality of yarn is used produce this superior quality of fabric that makes this series stand- out. It allows the skin to breathe thereby giving maximum coolness and total comfort – perfect for innerwear and sleepwear.
The 800 series is its newest line. This new line of products was designed for the hip and new generation because it has streamlined sides to give a better fit to the body.
It embodies the active lifestyle of the youth for that trendy look.
Made of cotton mixed with spandex material to give a better outer look.
The brief/panty series with 100 percent combed cotton designed for comfort and trend to match today’s athletic, hip and casual Filipinos.
The Polo Shirt Series sticks to the basics. The newest line features pique material. It has a classic collared shirt silhouette and solid tone color. This is a staple piece in a gentleman’s closet, a classy upgrade for both Men’s and Ladies wardrobe.
The latest additional to the Guitar series is the socks series. Featuring cotton spandex material and a solid tone color; these socks provide comfort for any footwear.
Be cool at school. Guitar uniforms are out for students from Nursery to Secondary level. Made with 35 percent cotton and 65 percent polyester, these uniforms (Guitar uniforms) provide top-of-the-class durability and comfort.
