Adidas re-enters motorsport

The Mercedes-AMG Petronas F1 Team has officially partnered with Adidas as its newest Official Team Partner, marking the sporting brand’s commercialized re-entry into racing. This collaboration will see Adidas design and produce a complete range of apparel, footwear, and accessories for the team, including drivers, mechanics, and engineers. The first collection is scheduled for global release on February 6, 2025, coinciding with the anticipation of the upcoming Formula 1 season. Adidas is set to play a key role in enhancing team and fanwear, providing products designed to meet the specific needs of team members while also appealing to the broader fanbase. The collaboration underscores the growing intersection of sports lifestyle and motorsport.