For years, skincare—especially sunscreen—has been treated as optional for men, sometimes even indulgent. But time has a way of making the consequences visible. Wrinkles, dark spots, dryness, and uneven tone aren’t sudden—they are the result of cumulative skin damage, largely from unprotected exposure to the sun.
The good news is that much of this is preventable. Dermatologists have long considered UV exposure the leading environmental cause of premature aging and other skin concerns. Still, the habit of applying sunscreen remains seasonal for many men, reserved for beach outings rather than daily use. This tendency ignores a basic truth: sun damage happens every day, not just on holidays.
Starting now doesn’t make you late—it makes you smart. A daily SPF habit is a small step that offers real rewards for healthier, stronger, and, yes, better-looking skin. And Dennis Trillo can attest to that.
Zero Filter sunscreen
At the launch of Zero Filter, a new sunscreen line under Beautéderm’s Belle Dolls brand, I watched as the actor appeared radiant even under uneven stage lighting. The lights suddenly flickered off, yet his skin still looked dewy and fresh. When I asked him about his routine, his reply was simple:
“I dip my face in water with ice in the morning and in the evening,” he said. “At night, especially when I came from a taping, I double-cleanse to prevent clogged pores. I make sure that my skin is clean before I go to bed.”
Dennis admitted to becoming more conscious of his skin and didn’t hesitate to accept the offer to endorse a skincare brand.
“What matters more is how effective the product is for consumers,” the 44-year-old actor said, crediting his wife, actress Jennylyn Mercado, for introducing him to proper skincare. “Whatever works for Jen, if I see it works for her, she shares it with me. And when I see it works for me too, I keep using it.”
Jennylyn played a significant role in helping him stick to a skincare regimen—a reminder that routine and consistency matter more than early adoption.
Beautéderm and Belle Dolls CEO Rhea Anicoche-Tan believes Dennis is a perfect fit for the brand. Her goal: normalize skincare among men.
“Many men still use the same soap for their face, body, and everything else. I want to push for more men to use skincare,” the lady entrepreneur said. “Dennis is in so many series and films, and we forget that the best anti-aging secret is sunscreen.”
We can’t undo past neglect, but we can make better choices today. If a busy person like Dennis can make room for SPF in his routine, so can the rest of us.
