Property developer Ayala Land Inc. is leading the development of Central Luzon, with two major real estate developments, Alviera and Cresendo.
Covering 1,800 hectares, Alviera is becoming a vibrant area with a mix of homes, businesses, industries and recreation, making Pampanga one of the fastest-growing regions in the Philippines.
Cresendo Estate, meanwhile, is a 290-hectare mixed-use development in Tarlac, being transformed into a modern local community with industrial estates, residential areas and retail spaces.
These developments are key to Central Luzon’s rise as a top destination for both local and international investors.
Alviera and Cresendo
With the industrial park now fully sold out, the Alviera A-Block commercial district nearing completion, and the Alviera Town Square set to become a key lifestyle and business hub, the estate is fast transforming into a regional hub, according to Rica Balbido, estate development head for Central Luzon.
The estate is also enhancing its commercial landscape with the Alviera East Commercial development, which is now 100-percent completed and strategically linked to residential communities and industrial parks,
Alviera’s central business district master plan is progressing with sustainable and smart urban design by Henning Larsen. The first commercial buildings are set for turnover by 2025, further establishing Alviera as a business and lifestyle destination,
Alviera also enhances livability with its recreational and lifestyle offerings, such as the Alviera Country Club, Sandbox, and the upcoming La Salle Botanical Garden by Grossmax, promoting green, wellness-focused living.
Infrastructure upgrades, including 16 km of roads, hybrid streetlamps, and improved expressway access, reinforce its status as a future-ready urban estate.
Meanwhile, Cresendo’s 47-hectare commercial core is rapidly growing, with Phase 3 adding premium commercial and shophouse blocks, according to Clarence Carcellar, project development manager of Cresendo.
The Luisita Access Road expansion, set for completion in the second quarter of 2025, will improve connectivity. The Cresendo Industrial Park is 95-percent occupied, with only two lots remaining for investment, The Don Bosco TVET Center, opening in 2025, will enhance workforce development.
With Don Bosco Senior High School, McDonald’s, and MerryMart already in place, Cresendo Shophouses will soon welcome 7-Eleven, 21st Bean Café, MiPanda and the province’s first Anytime Fitness, further enhancing Cresendo as a vibrant community hub.
Potential of Central Luzon
Joey Bondoc, research head at Colliers Philippines, said the growth potential of Central Luzon is being driven by strong GDP growth, OFW remittances and major infrastructure projects such as the North-South Commuter Railway and Clark International Airport expansion.
These factors are set to boost land values and economic activity in the region, reinforcing Ayala Land’s estates in Tarlac and Pampanga as prime investment hubs.
