A recent study from the Food and Nutrition Research Institute (FNRI) shows that 4 out of 10 Filipino adults are now living with obesity — a critical driver for a host of serious chronic diseases including Type 2 diabetes, hypertension, heart disease, stroke and certain types of cancer.
The study also showed that children and adolescents face challenges as lifestyle changes, increased consumption of processed food and reduced physical activity contribute to health issues for future generations.
Recognizing the urgency of this public health challenge, Novo Nordisk launched its ‘Truth About Weight’ campaign in the Philippines — a global initiative spearheading the fight against obesity through awareness, education and advocacy. With 25 years of dedicated research globally in obesity treatment and a commitment to improving patient outcomes, Novo Nordisk aims to transform the narrative surrounding obesity from one of stigma to one of support and understanding.
“Obesity is one of the most misunderstood and undertreated health challenges we face today. It is not merely a lifestyle choice, it is a pressing serious chronic disease,” said Wei Sun, general manager of Novo Nordisk Philippines.
“Through the Truth About Weight campaign, we seek to empower Filipinos with accurate information and helpful resources to help them understand obesity as a disease and encourage them to access the care they need.”
At the heart of the Truth About Weight campaign is a vital message: obesity is not the result of poor lifestyle choices alone; it is a chronic, complex disease influenced by genetics, environmental conditions, hormones and psychological factors.
“Unfortunately, weight stigma and misinformation are deeply ingrained in our society. Individuals affected by obesity often face shame and judgment, not only externally but also within health care environments. This stigma can prevent them from seeking the treatment they deserve,” said Dr. Ma. Corazon del Mundo, psychiatrist and diplomate member of the Philippine Psychiatric Association (PPA).
The Truth About Weight campaign seeks to combat misinformation and the stigma surrounding obesity. Central to this initiative is the Truth About Weight website, which serves as a comprehensive resource hub. It offers scientific insights into the nature of weight and obesity, a free weight health risk assessment, educational tools, inspiring stories to promote understanding and resources that guide individuals to seek professional help.
“Our goal is to shift the conversation from blame to understanding and from stigma to support,” said Dr. Cyrus Pasamba, senior medical manager of Novo Nordisk Philippines. “Obesity transcends mere aesthetics; it is a legitimate disease that warrants serious attention, robust resources and, above all, compassion.”
Novo Nordisk calls upon all Filipinos to proactively engage in their health by visiting the Truth About Weight website. This site not only provides a free health risk assessment but also access to reliable, science-based information about obesity. Filipinos are encouraged to share insights from the campaign with family and friends and to consult health care professionals if they have concerns regarding their weight.
“The silence surrounding obesity must end. It is a disease that we must treat with urgency and seriousness,” Wei Sun said. “The Truth About Weight campaign is more than an awareness initiative; it is a movement toward change, dignity and improved health for every Filipino.”
