Century Pacific Food Inc. (CPFI) launched its “Sustenido Bulan” program in Bulan, Sorsogon, in partnership with government agencies and local LGUs, aiming to promote sustainable fishing, uplift local fisherfolk, and reduce strain on traditional fishing grounds.
Developed in response to overfishing, climate change, and post-harvest inefficiencies, the program trains fisherfolk, accredits fish suppliers, and creates jobs, while also nourishing students through feeding programs.
Sardines, a staple food for most Filipinos, are central to CPFI’s mission, with brands like Ligo and 555 promoting accessible nutrition. The initiative reflects the company’s broader commitment to community impact and environmental responsibility.
The program has already reduced catch rejection rates from 13% to 3%, diversified fish sourcing, and contributed to the creation of 850 jobs and support for over 500 families.
“Sustenido Bulan” supports multiple UN Sustainable Development Goals, showing how private sector initiatives can drive positive change for people, the planet, and local economies.
