Mega Prime Foods Inc. chairman William Tiu Lim has an ambitious target – to duplicate the success of Mega Sardines, the country’s number one sardines brand, with Mega Prime’s premium line of pantry staples that include whole mushrooms, whole kernel corn, green peas and even fruit cocktail, among others.
“Our goal is to make Mega Prime number one, just as we were able to catapult Mega Sardines to the number one spot,” Lim said during the Mega Prime Lutong Chef-Level 2024 event that aims to prove that with Mega Prime, home cooks can be at par with savvy chefs.
“We are not just a product. We differentiate ourselves because we know our products have that special effect. The quality is there, the trust in the brand is there,” he added.
Mega Prime brand ambassador Marian Rivera and content creator and culinary expert Chef Hazel led the live cooking demonstrations, sharing tips and techniques that showcased how Mega Prime products seamlessly integrate into holiday recipes.
“Grabe ang tiwala namin sa Mega Prime. We use these sa bahay. Ayoko mag-endorse ng products na hindi gusto ng pamilya ko,” said Rivera, a celebrated homemaker herself.
Rivera said her daughter, Zia, loves the blanched whole kernel corn sauteed in butter.
“Mega Prime products really help moms and even dads level up their homecooking. Madali pero masarap,” the actress added.
Chef Hazel, for her part, emphasized the brand’s versatility: “Mega Prime talaga ang go-to ko for adding depth and flavor sa lahat ng mga niluluto ko for my family. Kaya kahit chef ka man o mahilig ka lang magluto, Mega Prime products make all the difference talaga kasi kayang-kaya maging extraordinary ang mga simpleng dishes.”
For Albet Buddahim, Mega Prime Foods Vice President and Head of Marketing, the company strives to deliver consistent “fresh processing” levels – a key factor in ensuring brand loyalty among its customers.
“We manufacture our own cans. We oversee every step of the process, all the way to distribution. So you are assured that quality check is there,” Buddahim said.
“We are continuously perfecting our processes. We are not the cheapest, pero our loyal customers say nasa amin ang pinakamasarap and pinaka-fresh,” he added.
Mega Prime Foods Chief Growth and Development Officer Marvin Tiu Lim added: “We are thrilled to see how Mega Prime continues to empower our consumers this holiday season.”
“Through Paskong Chef-Level 2024, we wanted to inspire everyone, from seasoned chefs to aspiring home cooks, to elevate their holiday meals. With our premium, versatile products, Mega Prime is here to make cooking at home an experience filled with love, pride, and culinary creativity. We believe that anyone can create chef-level dishes with the right ingredients, and that’s exactly what we’ve demonstrated today,” he said.
(For recipes, cooking tips, and holiday meal inspirations, visit megaprimefoods.com.ph and share your own chef-level creations using #LutongChefLevel on Mega Prime’s social media pages. Experience Mega Prime Foods, Inc.’s freshest and highest quality products in its official stores in Shopee , Lazada and Tiktok Shop.)
