Meet ‘Volvo’s First’

A compelling video series by Volvo Philippines which transcends automotive engineering to spotlight the profound essence of Volvo ownership has now hit the socials. More than a testament to the cars, this series celebrates real Filipinos whose lives are shaped by passion, purpose, and authenticity; from a retiree embracing newfound freedom to an entrepreneur honoring family legacy, a gearhead preserving a classic, and a filmmaker finding inspiration on the road, each story distinctly illustrates a deep connection to the drive that defines these individuals, all underscored by Volvo’s unwavering commitment to protecting lives. As part of Volvo Philippines’ “Being Alive” campaign which calls to embrace shared responsibility for safer roads, “Volvo’s First” brings the brand’s core values closer to home, reflecting how the protection of what matters most is seamlessly integrated into daily life. Watch “Volvo’s First” on Volvo Philippines’ social media channels.