South Korean businessman Dae Sik Han is placing a bold bet on Central Luzon with a massive investment set to reshape region’s leisure and tourism landscape.
Through Hann Philippines Inc., Han is leading the charge in luxury integrated resorts (IRs) outside Metro Manila. Hann Resorts now operates two major projects: the fully operational Hann Casino Resort in Clark Freeport Zone, and the soon-to-rise Hann Reserve in New Clark City, Tarlac.
As early as 2006, Han recognized Central Luzon’s long-term potential with the development of Widus Hotel and Casino in Clark. That early move laid the groundwork for Hann Casino Resort, now recognized as Central Luzon’s first and only luxury. This milestone reflects the region’s rapid growth.
According to Colliers International Philippines, Central Luzon contributes around 11 percent to the country’s GDP (gross domestic product) and is among the top sources of overseas Filipino workers, making it an attractive market for developers and investors.
As the overall outlook remains positive, Hann Resorts is investing another P 8 billion to maximize the resort’s 11-hectare footprint. One of its newest highlights is the 8th Avenue Lifestyle Mall, which has brought in high-end retail and dining, including Central Luzon’s first upscale speakeasy, Taboo Bar.
By the end of this year, Hann Casino Resort is set to unveil a 3,500-square-meter gaming floor with canyon-inspired interiors.
Soon after, new Intercontinental and Novotel hotels will follow, both with branded residences targeted to begin operations by 2030.
Meanwhile, an even bigger plans are taking shape in Tarlac. Hann Reserve, a massive 450-hectare luxury estate, is in development at New Clark City.
Backed by an estimated $3 billion investment, it is the single largest project in the area to date. It will feature three 18-hole golf courses designed by legends Nicklaus Design, KJ Choi, and Sir Nick Faldo, plus the country’s only PGA-affiliated training facilities.
The estate will also include luxury hotels under the Accor Group and Marriott International, along with a casino, a commercial hub, exclusive residences, and even an international school. The first golf course is expected to open before the year ends, with full development continuing through 2030.
Han’s bold moves reflect his long-term commitment to the Philippines’ tourism industry.
