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Wednesday, July 9, 2025
Today's Print

FROM PANDEMIC LAYOFF TO GOLD EMPIRE: How this girl boss turned a crisis into opportunity

In 2020, as the pandemic shook the world, the founder found herself laid off from her corporate job. But instead of letting adversity define her, she took a leap of faith and started an online business. Today, she founded and is the CEO of Sparkles.ph, a game-changing platform that makes gold investment accessible to everyday Filipinos.

Ryza Razo, CEO is all smiles with her power team behind Sparkles PH.

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“I lost my job, started selling online, and now, here I am!” she shares with a laugh. “Looking back, it was the best thing that ever happened to me. It forced me to create something of my own,” Razo shared when asked about her story. 

Sparkles.ph was built with a mission: to break the myth that gold is only for the wealthy. Today, the platform offers 18k pawnable gold pieces starting at just PHP 1,500, with promos like PHP 3,770 per gram, making gold investment more accessible than ever.

“We make pawnable gold affordable for everyone,” Ryza proudly says. Sparkles.ph partners with Cebuana Lhuillier to ensure customers can quickly pawn their gold when needed, turning jewelry into instant financial security.

“People often think gold is a luxury they can’t afford, but the truth is, it’s one of the smartest ways to build wealth over time,” she says. “I want Sparkles.ph to help Filipinos realize that they, too, can own gold and use it as a stepping stone to financial freedom,” she added.

The idea for Sparkles.ph started small, with the founder selling gold pieces through social media. As demand grew, she recognized a gap in the market—many Filipinos wanted to invest in gold but lacked access to trustworthy and affordable sources. That’s when she created a platform that made gold ownership easy and transparent.

Today, Sparkles.ph has helped thousands of Filipinos start their gold investment journeys. Through education, flexible payment options, and a commitment to integrity, the company continues to change how people view gold, not as a distant luxury but as an attainable and practical investment.

Razo emphasized that “if there’s one thing I’ve learned, it’s that challenges can lead to unexpected opportunities,” she says. “Now, with affordable and Cebuana Lhuillier-pawnable gold, we’re helping more Filipinos take control of their financial future.”

With a growing number of customers and a strong online presence, Sparkles.ph continues redefining gold investment, proving that opportunities can shine even in the most challenging times.

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