With Filipino influencers topping regional charts and monetizing everything from lifestyle vlogs to TikTok hacks, iACADEMY is designing a new course — the first of its kind in the Philippines — to cater to the rising demand for what it calls contentpreneurs and creatorpreneurs.
“We are seeing the rise of a new kind of entrepreneur—one who starts with a phone and a vision, and builds a brand from scratch,” said iACADEMY President and COO Raquel Perez Wong.
“Our goal is to give these visionaries the tools to succeed not only creatively, but strategically.”
Set against the backdrop of a digital boom in the Philippines where Filipinos rank among the world’s most active social media users, the program offers a robust foundation in digital media management.
The Philippines continues to witness an unprecedented digital explosion, boasting over 90.8 million active social media identities as of 2025, or 78.3 percent of the population, with Filipino users averaging 5 hours and 20 minutes daily on mobile internet alone.
Platforms like TikTok (62.3 million users), Facebook (90.8 million), YouTube (57.7 million), and Instagram (22.9 million) dominate the digital space, where 70 percent of users admit purchasing products due to influencer recommendations.
With $499.1 million spent on social media ads and $93.7 million in influencer marketing in 2023 — with the figures projected to climb to $642.6 million by 2028 — it is clear that the digital economy is not just thriving but transforming.
With iACADEMY’s Digital Media Management degree, students will explore the evolving landscape of platforms, learn to identify opportunities, and prototype innovative digital products and services with real-world viability.
More than just a creative course, the curriculum includes business and management subjects tailored for the digital economy.
The program also prepares graduates for careers beyond solo entrepreneurship, offering pathways into roles in companies, government, nonprofits, and global brands that are investing heavily in digital transformation.
