From pristine beaches to vibrant cultural experiences, the Philippines offers a wealth of attractions for tourists. But as the industry grows, so does the need to protect the very assets that draw visitors in.
The Department of Tourism (DOT) is championing a balanced approach, emphasizing the crucial link between tourism development and natural resource conservation.
“Our environment is the birthright of all Filipinos,” said DOT Secretary Christina Frasco, underscoring the importance of biodiversity conservation at the National Ecotourism Summit 2024.
The one-day event brought together government agencies, local government units and private tourism stakeholders to forge a unified vision for sustainable and regenerative tourism.
Beyond simply visiting destinations, the DOT encourages immersive experiences. They are promoting heritage and cultural immersion, along with meaningful interactions with local communities, hoping to cultivate a deeper appreciation for the country’s ecotourism offerings.
“We cannot protect what we don’t love,” Frasco said. The DOT hopes that by encouraging tourists to fall in love with the Philippines, they will inspire responsible travel. The goal, she said, is for tourists to “leave the places better than they found them.” This includes promoting volunteerism programs, like coastal cleanups and underwater cleanups during diving excursions.
A significant moment at the summit was the turnover of the chairmanship of the National Ecotourism Development Council (NEDC) from the Department of Environment and Natural Resources to the DOT. This transition positions the DOT at the forefront of ecotourism policy-making in the country.
The NEDC, established by Executive Order 111, serves as the primary body for ecotourism initiatives. Comprised of department secretaries, private sector representatives, and NGO representatives, the council plays a vital role in shaping the future of sustainable tourism.
Recognizing that the longevity of tourist destinations is essential for local livelihoods, Frasco affirmed the DOT’s commitment to the stringent implementation of the National Ecotourism Strategic and Plan 2024-2028.
This outlines key strategies, including the development and marketing of ecotourism products rooted in Filipino culture and values. It also prioritizes the promotion of ecotourism and the development of climate-resilient infrastructure and mechanisms for ecotourism sites.
The DOT’s focus on sustainable tourism reflects a growing global awareness of the interconnectedness between travel and the environment. By prioritizing conservation and community engagement, the Philippines aims to ensure that its natural treasures remain vibrant and accessible for generations to come, while also providing sustainable economic opportunities for its citizens. The push for balanced tourism is not just a trend; it’s an investment in the future of the Philippines.
