President Ferdinand Marcos Jr. underscored the crucial role of effective communication in strengthening trust between the government and the public at the inaugural “Parangal: Gawad ng Kahusayan sa Komunikasyong Pampubliko” awards by the Presidential Communications Office (PCO).
Speaking at the Philippine International Convention Center on Monday evening, President Marcos commended the 14 awardees for their achievements in crafting innovative and impactful public communication campaigns.
“The campaigns, the messages, and the voices we celebrate this evening remind us what leadership is capable of when there is a connection with the people,” Mr. Marcos said. “These efforts reflect the government’s commitment to transparency, responsiveness, and inclusivity.”
He emphasized that communication is at the core of governance, fostering understanding and engagement among citizens.
“While these awards recognize your achievements, they are also declarations of leadership standards that enhance public awareness and empower participation in governance,” the President added.
The awards ceremony, organized by the PCO, highlighted outstanding public service and communication strategies across various levels of government.
Campaigns such as Lupon, Davao Oriental’s “Project iCORE,” Victorias, Negros Occidental’s “SIDLAK VICTORIAS,” and the Department of Social Welfare and Development’s (DSWD) “Kwento ng Pag-Asa at Pagbabago” were among those honored for their impact on local and national audiences.
The President praised the event as a platform to inspire innovation and excellence in public communications, urging government agencies to continue developing campaigns that resonate with Filipinos.
“This gathering is not just about honoring achievements but also about reaffirming our shared commitment to fostering a well-informed and empowered citizenry,” he said.
The President’s remarks set the tone for the evening, as government leaders celebrated best practices in communication and their potential to drive progress and unity in the country.
